Thursday, 12 November 2009

Terminology

Corporate ID- A company’s name, logo, typeface, colors, slogan, etc., are elements that help comprise its corporate identity.

Typography- is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques.

Design Brief- A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design.

Font- A particular sort of lettering (on the screen or on paper). Arial is a font. Times New Roman is another.

Colour- is what colour you would like the background, border font ect.

Layout- is how it would be placed.

Copyright- is if they copy what another company has made like a logo or name.

Job Costing- is like the finance, overheads ect.

Fee Setting- is how much the prices is.

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